E-commerce Resources - Ecommerce Essential Functions

Ecommerce Essential Functions

There are no universal features or design options which guarantee that your online shop will be elevated to the top throes of popularity. However, you might notice that effective e-commerce websites have certain site features that are absolutely critical to the shopper’s experience.


We will look at these essential features that you will find in almost all e-commerce websites.


1. Shopping Cart, Login Box And Search Box

The shopping cart, login box and search box features are usually placed together at every eCommerce site. It's almost impossible to imagine a store without a shopping-cart function included. The most popular shopping cart icon is a simple basket so it makes sense to choose something similar for your site. Many stores also provide their customers with private accounts where it's possible to check all their previous and current orders.

Every customer who signs up can choose a personal login and password for further access. Besides, owners of such accounts can receive special discount offers from the store owners and participate in different promotions or sales. If you deal with a large online store that has a wide choice of goods then the search box is a must-have. This will also prove popular with customers who demand a specific product that they just need to locate from your online store to make their order.


2. Social Media Links

It's said that almost 20% of online purchases are accomplished after surfing through social media sites. People are inclined to take in public opinion. Social media websites, such as Facebook and Twitter, are the best, if not fastest, source to get the info you need on just about everything.

Moreover, social media accounts bring excellent opportunities for self-promotion: online communities can help to identify the most active and influential customers, or find new ones who are not familiar with the web store yet. For online shops, it's a good channel to keep customers abreast of the latest news, or special deals which are oriented towards Facebook or Twitter followers only.


3. Accept Payment Online -

To sell most things online you must be able to accept credit card payments. WebAlive's e-commerce options allow you to take Visa, MasterCard and other credit card payments, the lifeblood of any online business. This enables your site to start selling and accepting payments the minute it is published to the web.


4. Coupons and Discounts

It is the Groupon-age, as sites like Groupon, Living Social, Google Deals, Retail Me Not, Rimbambo, and others offer shoppers daily deals, hourly deals, and oodles of coupons. In this environment, an online merchant must be able to process coupon and discount codes, so that deal crazy shoppers can get their savings fix.


A good ecommerce platform will have couponing and discounting built in. For example, when you shop at the U.S. Olympus store, the camera retailer, you're given an opportunity to enter discount or coupon codes as soon as you start the checkout process.


5. Analytics and Sales Reporting

Finally, a good shopping cart must have built-in sales reporting and analytics capabilities — even if the later comes from simple integration with Google Analytics. Be sure that you can track product sales down to a significant level of detail. Sales reports should also be easy to export.



And that's it! We hope that the tips above will help make your online website the perfect go-to page for potential buyers. With all the time, effort and finances put in to generate your online presence, these minor suggestions may actually help make or break your business.










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