How to Increase Your Online Shop Sales

How to Increase Your Ecommerce Sales


You know how supermarkets place products near the cash register or check-out line in order to maximize sales? Online shop owners are also facing the challenge of maximizing profits on their stores. The online shopping environment – granted- but the principle remains the same: enhacing your visitors' experience to increase sales.


Seeing more and more Wix users who set up an online shop using the eCommerce package, we collected 10 valuable tips to help you increase your sales online:

 

1. Shopping is a Holistic Exprience

There's more to Online shops than just a shopping cart and "Buy Now" buttons. When you create an eCommerce site, you need to pay attention to the mood conveyed by all its elements. Don't neglect the 'About' page or the 'Contact' sections. Choose a style that corresponds with your products and stick to it all the way through.

 

2. Product Details

Describe your products to your customers in detail – size, materiel, fabric, weight, volume – anything that might be valuable for them. Adding details will also protect you against refundable returns. We also recommend that you use luring adjectives: vintage, psychedelic, handmade, collectible, natural, redreshing, etc. Don't forget that your clients cannot actually see the product and it is the way you describe it that makes it come alive for them.

 

3. Images

Give your customers a multi-dimensional view of your products by displaying several images of one product. High quality images are absolutely crucial so you might want to consider hiring a professional commercial photographer to take them.

 

4. Add Product Badges

Badges are perfect for making a single product stand out. They can indicate a new product, a discount, a top selling item and more. Make sure you use them sparingly for a full-effect.

 

5. Sales & Incentives

Give your clients the feeling that shopping in your online store saves them money. Offer special deals and time-limited sales. Don't forget to promote these deals by highlighting them on your site's homepage, as well as by promoting them on your social networks, email marketing campaigns and newsletters.

 

6. Text Sells

Images are vital, but a well-written line can also be important in the selling process. It can be a description of the product's cutting-edge technical abilities; the story behind a photo; or an expert's tip on how to best use an item.

 

7. Categorize

Don't display a mass of products in one gallery. It's confusing and tiring for your clients. Make it easy for them to find what they want by splitting your items into different categories.

 

8. Socialize Your Store

Make sure your clients can easily access your social network channels from your store. Adding a "Like" or "+1" buttons to your store will turn your clients into promotional agents that help spread the word about your products.
Taking your online shop to Facebook with Wix' eCommerce templates for fan pages is also a smart move for increasing sales. It brings your services directly to the clients.

 

9. Good Product Display

It's important that your clients are able to navigate between products with ease. To make things easy for them make sure that the the single product display always offers a quick way to view other products.

 

10. Marketing

Marketing is done to create awareness of your store. If carried out in a proper and strategic manner your sales will be soaring within no time. The most effective marketing strategy online is using an SEO service. SEO (search engine optimization) helps your website rise in the rankings of search engines. This enables them to appear on the first page of a search query, leading to a higher number of people visiting that website.

 

Another marketing strategy is the PPC (pay per click) service. Companies offering this service spread the links of your website on various pages. When the customer visits your website using that link, you have to pay the company. However, either way helps draw customers and the more they come the more the sales will increase.

 

 

 

 

 

 

 



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