How to Use Facebook to Promote Your Online Shop / Business?

How to Use Facebook to Promote Your Online Shop / Business in Singapore?

You've set up a Facebook page for your online shop / business. You've added products to your Shopping Mall store on Facebook. So where are all your fans and customers, and how can you get them engaged?


Using Facebook to promote your online business in Singapore is increasingly popular. Here are some tips and best practices to help you communicate with your fans in the most effective way.

Use a Page, Not a Profile

No matter how small your business is, you should set it up as a Facebook Page, not a Profile. Profiles are for personal accounts, and not only is using one for your business confusing, it's also in violation of Facebook's terms of use. If you're still unclear on the difference, we recommend reading this.

Get Your "Vanity" URL

When you create a Page, you are automatically assigned a very long URL for the page. Did you know you can easily change it to something like There are three important things to consider before you get started:

  1. You must have a minimum of 25 fans.
  2. The name change is permanent.
  3. You should set your personal URL before the business URL—or you might accidentally assign your own name to your business


Fill Out Your Profile

Your profile is where people click to learn more about you—so you should be sure to fill out your profile with useful, detailed information. If you have a website, that should be included. You should also add a photo that represents your business well, since that's what people will see in their feed.


Space Out Your Posts

One of the most common mistakes businesses make is not spacing out posts. Fans may get frustrated and unsubscribe from your page if you post too much at once and fill up their news feed, or if you only post sporadically. A good rule of thumb is to post no more than 3 times per day, and space the posts out by at least a few hours each. If you need to schedule posts in advance, you can use a third party tool like Hootsuite. It might take a little testing to figure out the right mix. Some sites post as little as once a day, while others might have 10 posts. After you've been posting for a while, you can use Facebook Questions to poll your fans about posting frequency!


Post Something Worth Talking About

How do things go viral on Facebook? When other people comment, like, and share them with their friends. When you're posting a link, photo or update, try to post things that will start a conversation, or it won't have a big impact. This also means you should post content from sources besides yourself or your own business, like links to articles or reviews on other sites. Asking questions or providing useful information or advice is a good way to encourage comments and loyalty. Be sure to keep up with the conversation so you can respond to fan comments. You should also post photos of items you're selling—so you can drive fans from your Facebook page to your store.

Consider the Tone

Think about the tone of your Facebook updates and information on your business page when you're posting. Is your business fun? Creative? Serious? Remember, you are speaking as the voice of your business—not yourself. This also means you should limit controversial content. These are customers, not friends, and more likely than not they are not looking to your page for political, religious, or opinionated views. (There are, of course, exceptions to this rule: if you're Howard Stern, for example.)

Use Facebook Insights to Check the Stats

There is an easy way to see what's happening on your page, who your fans are, and what they are like: Facebook Insights. You'll find this on the top right of your Facebook page, by clicking "View Insights." From there, click on "Page overview" will give you an idea of likes, comments, and active users—which you can use to help triangulate on which wall posts were popular. "Users" will show helpful demographic information about your fans. "Interactions" will show impressions and feedback for your page.

Consider Different Audiences on Twitter and Facebook

Many businesses assume that Twitter is the most effective way to reach customers—but the numbers don't lie. While Twitter asserts that they have nearly 200 million users, Business Insider reports that the number of active Twitter users—those who follow others and interact with them in a significant way—may number as low as 15 million. In contrast, Facebook reports more than 600 million active users per month. It's also not safe to assume that everyone who uses Twitter uses Facebook and vice-versa.

Keep Up To Date on Updates

Facebook adds new features and changes the functionality of their Pages more often than you might expect. It's important to stay up to date on these changes. The easiest way to do that is to follow the Facebook Page for Facebook Pages.





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